Case Studies
Site Search
Site Search Product Content Discovery
Did you know that understanding how users interact with your internal search can provide valuable insights that can help you improve the overall user experience and increase conversions? In fact, studies show that website owners who use internal search analytics are 2-3 times more likely to improve their website's performance than those who don't.
According to recent research, 30% of website visitors will use the internal search function to find what they’re looking for. Furthermore, visitors who use internal search are 2-3 times more likely to make a purchase than those who don’t. However, despite these statistics, many websites still fail to provide an effective internal search experience for their users.
According to a survey conducted by Econsultancy, 61% of businesses consider internal search analytics to be “very important” or “quite important” for understanding customer behavior and improving the user experience. Another study found that businesses that use internal search analytics see a 30% increase in conversion rates on average.
Internal search analytics can help you uncover valuable information about your users, such as what they’re searching for, how often they’re using search, and where they’re dropping off in the search process. By analyzing this data, you can identify areas for improvement and make informed decisions that can help drive conversions and revenue.
We specialize in internal search analytics and offer a range of services designed to help you optimize your website’s search experience. Our advanced analytics tools provide real-time insights into user behavior, allowing you to track and analyze search queries, click-through rates, and other important metrics. With this information, you can make data-driven decisions that can help you improve the search experience and ultimately increase conversions.
So why wait? Contact us today to learn more about our internal search analytics services and start optimizing your website’s performance. With our expertise and your data, we can help you take your website to the next level.
Internal Search Analytics
Internal Search is a metric that measures the performance of the internal Search function on a website. It helps website owners understand how their customers use the search function and how well it works. The metric looks at the keywords used by visitors and the results pages viewed using the search engine embedded in the website.
For e-commerce and manufacturers’ clients, accurate internal Search and product Search relevancy are critical to their success. A well-designed internal Search function can help customers find the products and associated product content they are looking for quickly and easily, leading to higher conversion rates and customer satisfaction.
EnFuse’ Search services focus on improving the accuracy and relevancy of internal search functions for e-commerce and manufacturers’ clients. These services may include keyword analysis, search result optimization, and user behavior analysis to identify opportunities for improvement.
Overall, EnFuse’s search services can help businesses optimize their internal search function to improve customer experience and drive business results.
EnFuse Solutions’ capabilities in this area include:
Keyword Analysis/Recommendations:
- We thoroughly analyze user search queries to identify the most commonly used keywords and phrases related to your business or industry.
- The EnFuse team uses keyword research tools like Google Keyword Planner or SEMrush to identify high-volume, low-competition keywords that can be used to optimize your internal search results.
- Based on the analysis, we recommend relevant keywords and phrases to be included in the search dictionary to improve the accuracy and relevance of search results.
Dictionary Update/Synonyms:
- We regularly update your search dictionary with new terms, phrases, and synonyms
to improve the accuracy of search results. - The EnFuse team analyzes user search queries to identify synonyms and variations of keywords that users commonly use when searching for products or services.
- Our team of SEO professionals add these synonyms to your search dictionary to ensure that your search results are comprehensive and relevant.
Query Elevation/Boosting:
- The EnFuse team identifies high-priority search terms that are critical to your business or industry and creates rules to elevate these queries in the search results.
- We use query-boosting techniques to give greater weight to certain search terms or fields, such as product name, brand name, or category, to ensure that they appear at the top of the search results.
- The team regularly analyze user search behavior and adjust query elevation rules as necessary to improve the relevance and accuracy of search results.
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A leading supplemental insurance provider in the United States
Video Tagging and Attribution for TV Commercials
A leading TV ad analytics and insights provider based out of North America
EDM – eCommerce Product Data Improvement
An experienced design leader in lighting, furniture & decor items for home & office needs from North America.
Image Tagging & Review
Leading commercial goods provider in the Northern United States
Speech to Text
Leading bank in the financial sector
Web Product Data Extraction
Creates lighting solutions for controlled environment commercial crop production with global presence.
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