PwC reports that 73% of consumers consider a brand’s experience to be paramount in their purchasing decisions, trailing only behind the factors of price and product quality. A crucial aspect in achieving this is the implementation of a proficient content and digital asset management platform, or CMS, such as Adobe Experience Manager (AEM).
In this blog, we will walk you through the top trends that we believe will shape the future of digital experiences in the coming year, specifically within the realm of Adobe Experience Manager (AEM). We will explore the crucial elements driving customer experiences and aiding businesses in navigating the evolving landscape of digital interactions. These include the rise of AI, voice search, omnichannel presence, personalized approaches, and empathic content.
What Is Adobe Experience Manager (AEM)?
Adobe Experience Manager (AEM) is a popular web content management solution. Beyond basic content management, it covers digital asset management, campaign management, and more. AEM acts as a one-stop shop, simplifying the creation and delivery of content to diverse audiences through multiple channels.
Right now, 36,179 live websites are actively utilizing AEM, showcasing its broad adoption and effectiveness in the digital landscape. Plus, more than 100,000 websites have previously dabbled in this technology, underlining its historical impact and ongoing relevance.
AEM has also entered the ring of competition, taking on more than 170 rival tools in the campaign management market. Noteworthy adversaries include HubSpot with a hefty 16.61% market share and Google Ads holding a 13.34% share. Despite the intense competition, AEM shines with its comprehensive capabilities, empowering organizations to weave compelling digital campaigns and bolster their online presence.
Top 5 Trends (In AEM) Shaping Digital Experiences In 2024
1. Data, AI, ML, And Automation
As we progress into the future, where the projected value of the global AI market is set to reach an impressive $305.90 billion in 2024, the realms of Data, AI, ML, and Automation are altering our approach to content management. Here, AEM assumes a pioneering role by leveraging AI capabilities to elevate user experiences.
AEM’s incorporation of AI functionalities, such as automated tagging facilitated by natural language processing, streamlines the process of content organization, rendering it significantly more accessible. This innovation enhances efficiency and demonstrates a dedication to maintaining a competitive edge in an era mostly driven by AI.
2. Voice Search Functionality
Voice Search is growing, with an estimated 125.2 million users in 2024. AEM adapts by adding a voice recognition feature, allowing easy content adjustments in AEM screen channels through voice interaction. Beyond being a tech novelty, this feature is a practical solution for improving accessibility and user experience.
It has various applications, from providing product recommendations in stores to facilitating menu item orders in restaurants. AEM’s integration of voice interaction aligns with the preferences of digital consumers, showcasing its commitment to user-centric innovation.
3. Omni-Channel Presence
It’s crucial to cultivate an omni-channel presence. Companies with robust omnichannel engagement retain 89% of their customers, whereas those with feeble strategies only retain 33%. AEM strategically situates itself as a comprehensive content management solution, enabling organizations to conceive, administer, and dispense digital experiences across various channels.
AEM Sites enable businesses to establish an omnichannel presence, extending from web and mobile platforms to social media, video, in-store, and IoT devices. By delivering consistent experiences across various touchpoints, this approach enhances brand visibility and cultivates customer loyalty.
4. Hyper-Personalization
AEM, in collaboration with Adobe Target and Adobe Analytics, revolutionizes marketing into a personalized powerhouse by empowering the creation and management of audience segments rooted in user behavior, demographics, and other criteria, thereby facilitating the seamless delivery of personalized content in a world where 92% of marketers acknowledge the need for customized experiences.
AEM’s commitment to hyper-personalization highlights its acknowledgment of the crucial role personalized experiences play in contemporary marketing strategies, shaping a future where content resonates on an individual level and driving business profitability in line with customer expectations.
5. Immersive Content With AR And VR
In 2023, the AR and VR market exceeded $32 billion in value, serving as powerful agents of change in revolutionizing digital encounters. With its seamless incorporation with Creative Cloud, AEM Assets forges paths towards delivering captivating content. The latest version, AEM Assets 6.5, expedites integrations with Creative Cloud software, fostering unison between marketing and creative squads to construct alluring masterpieces such as three-dimensional and virtual reality visuals.
AEM’s dedication to remaining at the forefront of technological advancements is exemplified by this trend, equipping businesses with tools not only to maintain relevance but also to produce captivating and avant-garde digital experiences that deeply strike a chord with their target audience.
Wrapping Up
As we see, it’s evident that AEM stands at the forefront of technological advancements, providing businesses with the tools to create captivating, cutting-edge digital experiences. The commitment to staying ahead, evident in each trend, positions AEM as a guiding force in the dynamic digital industry of 2024 and beyond.
Explore our Adobe services to experience the full potential of Adobe Experience Manager (AEM):
- Adobe Target
- Adobe Commerce
- Adobe Analytics
- Adobe Marketo
- Digital Asset Management (DAM)
- Adobe Real-Time Customer Data Platform (RT- CDP)
Are you ready to propel your business into the digital forefront? EnFuse Solutions, a leading independent provider, offers a comprehensive suite of multi-disciplinary outsourced professional and managed services, providing you with a distinct competitive edge. Get in touch with us for complete guidance.
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