Customer Data Management 2018-04-04T09:39:20+00:00

CUSTOMER DATA MANAGEMENT

The state of your customer data influences the customer relationship heavily. You can increase your sales, win customer loyalty and retention by managing your customer relationships effectively.

EnFuse helps you in building proficient CRM strategies by converting your raw data into enriched & standardized data formulated by maintaining a database constituting a 360⁰ view of your customer. Our customer data management solutions provide a platform to conduct evidence-based analysis on your data in an effort to uncover the hidden meaning from its raw form.

With customer data deteriorating at the rate of approximately 15% every year, companies are expected to be agile with their data management strategies. EnFuse brings this agility that helps you overcome the following business problems:

High turnaround time to respond to leads leading to customer defection

Incorrect lead targeting in campaigns generating low ROIs

Higher operational costs due to replicated efforts to reach customers

Low lead conversion rate due to inefficient lead management

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