CUSTOMER DATA MANAGEMENT
The state of your customer data influences the customer relationship heavily. You can increase your sales, win customer loyalty and retention by managing your customer relationships effectively.
EnFuse helps you in building proficient CRM strategies by converting your raw data into enriched & standardized data formulated by maintaining a database constituting a 360⁰ view of your customer. Our customer data management solutions provide a platform to conduct evidence-based analysis on your data in an effort to uncover the hidden meaning from its raw form.
With customer data deteriorating at the rate of approximately 15% every year, companies are expected to be agile with their data management strategies. EnFuse brings this agility that helps you overcome the following business problems:
High turnaround time to respond to leads leading to customer defection
Incorrect lead targeting in campaigns generating low ROIs
Higher operational costs due to replicated efforts to reach customers
Low lead conversion rate due to inefficient lead management
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